Your Quote

Because Track B includes ongoing monthly costs — ad management, the retainer, or both — while Track A is a one-time build plus flat monthly hosting. Track B's year one looks big because you're seeing the build plus 12 months of marketing in one figure. By year two, the one-time build fee is gone and your cost drops noticeably.

It's a one-time fee to build your Google Ads account from scratch — campaign structure, keyword research, ad copy, conversion tracking, and landing page alignment. That's the setup work, billed once, and you'll see it as a line in your quote. The monthly management fee (Tier 1 $500 through Enterprise $2,000) is separate and starts once your ads are live.

Yes. Plenty of clients launch a Track A site first, see it proving itself, then add Google Ads management or the Growth & SEO retainer a few months later. There's no penalty, no "you should've started higher." The site's built to support either path from day one.

We're UK-based but most of our clients are US clinics, so quotes are in USD by default. If you're a UK business, the quote works the same way — just converted to GBP at the current exchange rate, locked in your contract. The numbers don't move after that.

The quote is valid for 30 days from the date on the PDF. After that, we'd need to regenerate it - prices can change, though we give existing clients and active prospects advance notice before any change.

Ad spend depends on your market, but for most TMS and mental health clinics we recommend a starting budget of $3,000–$5,000/mo. The calculator's Tier 2 ads management tier is built for this range. If you're genuinely starting small, $1,500–$3,000/mo also works — just pair it with Tier 1. Ad spend is billed directly by Google, never through us.

Then you need the Enterprise/Custom tier, and we'd scope it on a call. The calculator covers about 90% of what clinics need. The other 10% - multi-site networks, migrations, bespoke integrations - is custom work from $10,000+. Book a strategy call and we'll figure it out together.

A lead page is a single page built for one specific purpose — usually matching a Google Ad or a seasonal campaign. Unlike a normal website page, it strips out the navigation and only has one job: get a visitor to enquire. The copy matches the ad that brought them there, the design removes distractions, and every element (headline, proof, form, CTA) is built around conversion.

You don't need one — your website already has contact forms and service pages. But if you're running ads, lead pages typically convert 2–3× better than sending ad traffic to a standard service page, because the message matches exactly what the ad promised. Most Track B clients add 1–3 over time as specific campaigns launch.

You don't need one - your website already has contact forms and service pages. But if you're running ads, lead pages typically convert 2–3× better than sending ad traffic to a standard service page, because the message matches exactly what the ad promised. Most Track B clients add 1–3 over time as specific campaigns launch.

It's a short survey that sits on your site in place of a standard contact form. Instead of every enquiry landing in the same inbox, it asks a few questions and sorts each person automatically: strong candidates — diagnosed, tried medication without lasting relief, no safety concerns — are fast-tracked toward booking; anyone with a health flag or under 18 is held for your clinician to review before anything moves; and people who aren't ready yet are kept warm with follow-up instead of lost. The result is your team spends its time on the patients most likely to book, not on sorting every enquiry by hand.

It's the system everything runs on: a HIPAA-compliant CRM with your patient intake and referral forms, the pipeline that tracks each enquiry through to booked, the automated email and text follow-ups, source reporting so you can see what's actually bringing patients in, and a dedicated phone number with HIPAA-compliant call recording. As we improve the platform, those improvements are included — you're not charged again when it gets better.

This is the build: installing the qualification funnel, survey logic, automated sequences, forms and pipeline into your own account, configured for your clinic. It's a one-time fee, separate from the monthly CRM cost — once it's set up, you only pay the monthly.

Yes. The CRM is HIPAA-compliant, and we sign a Business Associate Agreement (BAA) with you as part of deployment, before any patient information flows through the system. That's standard with every Track C build, not an add-on.

Emails do, from the moment your funnel goes live. Texts are built and ready, but they switch on once your clinic's carrier registration (A2P/10DLC - a US requirement for business texting) is approved, which usually takes 1–3 weeks after we submit it. So email is immediate; texts follow shortly behind.