Your Website,
Built to
Get Results.
Mobile-first design
Fast, secure hosting
CMS training included
45–90 day build
On-page SEO
Most websites look fine and do nothing. Ours are built around one goal, turning visitors into enquiries. Better structure, better content, better results.
"He struck the perfect balance between aesthetics and functionality. The website is fast, responsive, and optimised for mobile. I've already received numerous compliments on my new site."
Thomas K.
Clinic Owner, Evolve Brain Health
"Within two months, Leo achieved more than two other SEO experts did in almost a year. He ranked my business for every keyword I wanted in such a short time."
Khaled B.
Clinic Owner, Florida TMS Clinic
"Leo has been great to work with and always innovative with online marketing strategies. He designed my website and I have received numerous compliments from patients and colleagues on the great look and functionality of the site. His pricing is very reasonable and cost effective."
Sam C.
Clinic Owner, Inspire TMS Denver
"Leo and Jessica created a website that conveyed the unique value of my practice in a way that was informative, transparent, and engaging for prospective patients."
Jonathan Y.
Clinic Owner, Redbud Behavioral
What we build
A Website That Actually Does Something
Most websites look fine. They just don't do anything. We build sites designed from the ground up to bring in enquiries, not just tick a box.
Every page is written around what your customers are actually searching for. Every section is designed to move a visitor one step closer to contacting you.
Custom design - no templates, no shortcuts
Content written for search and for people
Built to rank on Google from launch day
Fast, secure hosting - always online
Our approach
We Build Websites Around the Questions Your Customers are Already Asking.
Most agencies build around what a business wants to say. We build around what customers are actively searching for - their questions, their concerns, their comparisons.
Pricing covered openly
Builds trust before first contact
Pages that answer real questions
Compounds over time
01
The Big 5
The five topics customers search for most are cost, problems, comparisons, reviews, and best-of lists. We build pages around all of them.
02
Content that pre-sells
A visitor who has read your answers to ten questions arrives ready to buy. Your site does the selling before you've said a word.
03
Compounds Over Time
Every article, FAQ, and guide we publish keeps working, ranking higher, bringing in more traffic, building more trust month after month.
What's included
Design & Build
Custom mobile-first design
Every page designed for your brand, desktop, tablet, and mobile. No templates, no recycled layouts.
Conversion-led layout
Every page structured to move visitors toward one action - a call, a booking, an enquiry.
Strong CTAs throughout
Clear, well-placed calls to action on every page so visitors always know what to do next.
Testimonials & social proof
Real reviews, real clients - embedded where they do the most work on the page.
Quizzes & lead tools
Qualification tools that filter enquiries before they reach you - eligibility checks, treatment finders, pricing estimators and cost calculators, routing directly to your CRM or inbox.
Forms & booking embeds
Spam-protected contact forms and booking links built into every page that needs them - connected to your CRM and tracked from day one.
Content
Written for your customers
Every page written in plain English around what your customers are actually searching for - not agency language.
Up to 12,000 words
Enough to cover every service, answer every question, and give Google real substance to rank your site.
Titles, metas & 4× proofread
Every page gets a crafted title tag and meta description. Proofread four times before it goes live.
Blog index & Learning Center
A content hub that compounds - articles, FAQs, and guides that keep bringing in traffic month after month.
Patient & client stories
Real stories and video testimonials published as content that builds trust and ranks for long-tail searches.
Service & condition pages
Dedicated pages for every service, each one targeted at a specific search query your potential clients are using.
SEO & Technical
Keyword research & strategy
We research what your customers are typing into Google - then build every page around those exact terms.
Internal linking architecture
Pages linked strategically so Google understands what matters - and visitors find what they're looking for.
Schema markup
Structured data that tells Google exactly what your business is - the foundation for rich results in search.
Core Web Vitals optimised
Google's three speed and experience metrics - all optimised. Fast pages rank higher and convert better.
Sitemap, robots.txt & submission
Your site submitted to Google and Bing from day one - with clean technical foundations so it's crawled correctly.
AI search optimisation
We include an llms.txt file so AI tools like ChatGPT and Perplexity can find and reference your site - the next frontier in search.
Tracking & Compliance
GA4 & Google Search Console
Full analytics setup from day one - traffic, sources, events, and search performance all tracked.
UserWay accessibility
An accessibility overlay that makes your site usable for people with visual, motor, and cognitive impairments.
SSL & security
SSL included. Your site is secure, trusted by browsers, and gets a ranking boost from Google for it.
How It Works
Free strategy call, no pitch
We get to know your business, your customers, and what you want your site to do. No forms - just a straight conversation. You'll leave with a clear picture of what we'd recommend and why.
02
Sitemap & content strategy
We map out every page, the keywords we're targeting, and the content structure. You approve the plan before anything is built. No surprises.
03
Design & build
Your site is custom designed and built - mobile-first, fast, and on-brand. You review at key milestones. Nothing goes live without your approval.
04
Content & SEO
We write all the copy, every page, every meta, every heading, built around what your customers are searching for. Proofread four times before it touches the site.
05
Launch & handover
We handle the full launch - sitemap submitted, analytics live, tracking confirmed. Then we walk you through the CMS so you can manage the site yourself. Video or live call - your choice.
Pricing
Groundwork
$5,000
one-time
6–8 pages
For businesses launching a clean, professional site built to rank and convert.
- Custom mobile-first design
- Up to 5,000 words of content
- Interactive lead quizzes included
- On-page SEO, keyword research & submission
- CMS training included
Most Popular
Framework
$7,000
one-time
12–15 pages
For growing businesses that need more pages, deeper SEO, and content that compounds over time.
- Everything in Groundwork
- Up to 8,000 words of content
- Interactive lead quizzes included
- More pages, more coverage, more depth
- CMS training included
Full Build
$9,000
one-time
20–30 pages
For established or multi-location businesses that need authority and depth.
- Everything in Framework
- Up to 12,000 words of content
- Interactive lead quizzes included
- Full authority build - resource hub, bios & locations
- CMS training included
Hosting & maintenance
Standard hosting
$59
/mo
or $599/yr —
save $109
Fast, secure hosting with analytics included as standard.
- Fast, secure hosting - CDN & SSL
- Daily backups & uptime monitoring
- Analytics dashboard - traffic, devices & events
- GA4, GTM & Search Console ready
- 99.9% uptime - your site stays live
Premium hosting
$250
/mo
Standard hosting plus 2 hrs/mo of hands-on support from the team.
- Everything in Standard
- Priority incident response (≤2 hr reply)
- 2 hrs/mo - copy, images & minor changes
- Form, CRM & tracking checks
- Overage billed at standard hourly rate
FAQ's
How long does a build take?
Most builds take 45–90 days from kickoff to launch. The main factor is how quickly you can review and approve at each milestone. We agree a timeline upfront and stick to it.
Do I own the website after it's built?
Yes, all content, copy, images, and assets you provide are yours. If you ever leave, we export your full site as a downloadable file including HTML, CSS, JS, images and media. No lock-in.
What exactly is "on-page SEO"?
Keyword research, optimised page titles and meta descriptions, header structure, internal linking, image alt text, schema markup, XML sitemap, robots.txt, and submission to Google and Bing. It's the full technical and content SEO foundation - not just a plugin install.
Can I update the site myself?
Yes. Every site is built with a clean, easy-to-use content management system. We include a full training session with every build - either a recorded video walkthrough or a live call, whichever works for you.
Is hosting included in the build fee?
Hosting is separate from the one-time build fee - it starts at $59/mo for Standard. If you're on a Growth & SEO retainer, hosting is bundled in with no extra charge.
What if I want to cancel hosting?
If you ever cancel, we export your full published site as a zip file, including all HTML, CSS, JS, images and media - and hand it over to you. Your site stays yours, always.
What's a "lead page" and do I actually need one?
A lead page is a single page built for one specific purpose - usually matching a Google Ad or a seasonal campaign. Unlike a normal website page, it strips out the navigation and only has one job: get a visitor to enquire. The copy matches the ad that brought them there, the design removes distractions, and every element (headline, proof, form, CTA) is built around conversion.
You don't need one - your website already has contact forms and service pages. But if you're running ads, lead pages typically convert 2–3× better than sending ad traffic to a standard service page, because the message matches exactly what the ad promised.
Do you work with businesses outside the health sector?
Yes, and we want to hear from you. Our roots are in health clinics but the approach works for any service business. If you're in a different sector and like what you see, reach out. We're actively taking on clients outside our current niche.
What's the free strategy call?
A 30-minute call where we look at your current site, your market, and what we'd do differently. No pitch, no pressure, just straight answers. Most people leave with something useful regardless of whether they work with us.
Don't Take Our Word For It
Recent work
The People Behind the Work
A small, focused team that knows digital marketing inside out.
Rhys McCulloch
Website & SEO Assistant
Rhys works across website builds and SEO, making sure every site we launch is technically solid and set up to rank. He handles the detail work that keeps sites performing month after month.
Leo Cook
Founder & Director
Leo founded the agency with one goal, building websites and marketing systems that actually bring in leads. He leads strategy, client relationships, and paid advertising across all accounts.
Ready to get more leads from your website?
Book a free strategy call with Leo. 30 minutes, no sales script, just an honest look at what's holding your site back.
